Tuesday, April 28, 2009

Softlightes - Heart Made of Sound

Lovely stop motion video for the Softlightes song Heart Made of Sound. i've noticed over the past few years that it's been becoming quite popular to have song lyrics appearing in text in music videos in one way or another. This video pushes that to the limit, the whole thing being lyrics from the song appearing in a variety of imaginative stop motion animated typography. I like this video for the sheer ammount of different mediums they've come up with for the typography and how they make them move. Some of them rattle by so fast that it's hard to appreciate what they are, until you've watched the video through a couple of times and maybe paused it in a few key places. A couple of favourites ate the word made of ice cubes melting in the sun, and the plastic army men in a baking tray in the oven that appear to melt (it seems they replaced the figures with little blobs of paint in the same colour to make it look like they were melting). The video flows along nicely with the feel of the song, and draws attention to what the singer's on about (who sounds like he's been listening to a little to much Connor Oberst).


Softlightes - Heart Made Of Sound from Modular People on Vimeo.

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