Mr Scruff Honeydew

An animated music video for the Mr. Scruff song Honeydew. Everything to do with Mr. Scruff, from his album artwork to his website to his music videos, has the same visual style, which really gives him a strong aesthetic identity. As soon as you see one of the little, flat potato people drawings you instantly know its something Scruff related. Its almost like a kind of branding. I think for an artist like Mr. Scruff working in electronic music, this is particularly useful, as it's a lot harder to create an identity being one man behind some decks than it is for a more traditional band. And image counts for a lot now, doesn't it?

Its a nice little video, nothing too complicated going on, and it flows along nicely with laid back feel of the song. The layering and scaling, combined with the use of shadows, gives a real sense of depth and perspective to graphics that individually couldn't look any flatter. The simple graphics, even though they're just basic shapes with the bare minimum of detail, have a real charm to them.