What Goes Up Must Come Down is a music video for a song by North of Ping Pong directed by Adam Smith. It seems more like a short film than a music vid, clocking in at just under 7 minutes without the credits. I really can't imagine the song working without the video, inspite of the catchiness of the chorus I can't picture hearing it on the radio or seeing it live, it seems too tied in with the visuals. The narrative is interwoven with the visuals beautifully, and it makes for a very entertaining watch. Also, nice bit of acting from Charlie Creed-Mills, who plays all three of the passengers!
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